Shift Your View

Details are everything when it comes to the 2019 Paradigm collection. We put tremendous thought into not only the design, but also the wearer and what’s important to them in today's world.

Beyond style, we looked at comfort, mobility and ease of wear. You’ll notice on-trend details inspired by the Gen Z population, like our soft color palettes of tinted crystals and cool natural tones. You'll also see thin profiles, lightweight materials and unisex designs that make the collection infinitely wearable for a wide variety of faces, skin tones and personalities.

In so many ways, our stylish frames speak for themselves, but it’s much more than appearance that sets us apart. What you won't know just by looking is everything that goes into the making of each frame, and what we stand behind as a company. Every frame is manufactured at facilities that prioritize the health and well-being of their workers. These facilities are practicing environmental responsibility, utilizing solar energy and maintaining ethical sourcing of raw materials. The metal we use is entirely stainless steel with nickel-free plating. Before tumbling, our acetate frames are filed by hand and each piece is then hand-polished to perfection.

All these little things add up to a big departure from the status quo. And we believe that when you pay attention to the details, you’ll shift your view on eyewear.