Our Story

Shift Your View On Basics

Our Paradigm Collection offers a modern perspective on everyday frames with eyewear that brings classic appeal to current trends and proves that basics don’t have to be boring.

Shift Your View On Style

Every frame is carefully crafted by our talented Louisville-based design team to be universally comfortable and flattering, so there’s something for every face, skin tone and personality. 

Shift Your View On Quality

The materials we use are sourced from the best suppliers in the industry, and our frames are manufactured with a focus on superior craftsmanship.

Shift Your View On Accountability

From providing workers a fair, living wage to reducing our environmental impact, we are committed to the highest ethical standards at our own company and every company we work with. Because we want you to feel as good about our process as you do about our products.