Why Paradigm?


Here’s a Few Reasons to Love Paradigm

  • No matter your age, personality, ethnicity, gender, shape or size, we’ve got something for everyone. Plus, no need for labels here. Paradigm is a primarily unisex collection.
  • We’ve got the trends. From chunky acetates to the popular gradient color palettes, you’ll always see the latest and greatest looks in each release.
  • Each style is carefully crafted by our expert in-house design team in Louisville, Kentucky using the best suppliers in the industry, ensuring superior quality and a look that is truly unique and original.
  • We care about our planet and source our materials responsibly, using production partners that prioritize the importance of reducing their environmental impact.
  • We care about people, too! Our frames are created at facilities that provide a fair, living wage and ensure the safety and well-being of their employees, so you can feel as good about our process as you do about our product.
  • Because we believe in the quality and craftsmanship of our product, you’ll feel great knowing that our frames come with a one year warranty.