Back to Basics
Because Simplicity Just Hits Different.

A curated collection
Mastering Minimalism
Think clean lines, easy-to-wear shapes, and frames that do the most by doing less. Inspired by classic design and crafted with purpose, these styles are all about elevating the essentials. Lightweight, flattering, and built to last, it’s minimalism you’ll actually get excited about.
Best Sellers
The styles always in rotation and on everyone’s radar.

materials on display
Recycled Acetate
Paradigm now uses recycled acetate using ISCC-certified materials. ISCC is an independent global auditing group that certifies our recycled materials throughout the entire supply chain so you can feel confident you’re making a purchase that truly supports sustainable practices every step of the way.