De Niro
De Niro
De Niro
De Niro
De Niro
De Niro

De Niro

Regular price $165.00
Shipping calculated at checkout.

This bestselling Paradigm style keeps reinventing itself, now with ISCC-certified acetate, smallersizing, and three all-new colors – Cerulean, Highline Matte and Steam Horn. With sharp lines that create an effortless rectangular style, they’ll make a scene-stealer out of anyone.

ISCC Certified Eastman Acetate Renew / Full Rim / Rectangle
Regular Hinge / Universal Bridge

SIZE: 52-17-140

De Niro is considered the ISCC version of the best-selling style, 20-10, with a new color pallet.

*Acetate portions of this frame were produced using ISCC Certified Eastman Acetate Renew*

Our Ethics & Sustainability Efforts
  • Our Spring ISCC-certified recycled acetate collection features Eastman Acetate Renew, made with 40% recycled plastic and 60% biobased content from renewable resources. Sunglasses also include Eastman Tritan Renew sun lenses, made of 50% recycled plastic and 50% virgin tritan material. Percentages calculated using the mass balance approach.

  • We use parts and materials from a limited supply chain which reduces the overall number of shipments and in doing so, our carbon footprint. We also purchase carbon offsets through the UPS Carbon Neutral Program.

  • Demand informs our buying patterns and we only make what we forecast to be sold. This helps to ensure we are not contributing to overproduction.

  • Our factory features many green initiatives, utilizing solar energy throughout its facilities and driving electric company cars, complete with charging stations.

  • Our factory provides workers with a fair, living wage and ensures the safety and well-being of all its employees.

  • Our Paradigm cases and POP packaging are made from recycled materials.

  • Our frame bags are BD8 bio polybags which are biodegradable.

  • We utilize FSC paper in our marketing materials.

  • For the third year in a row, we’ve partnered with the National Forest Foundation on their 50 Million for Our Forests tree planting campaign.


Stay tuned for more progress on our sustainability initiative as we continue to reduce our carbon footprint in the years ahead.

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